Roadside Rodeo Campaign
" In an approach to revisit and re-imagine familiar foundational environments since the labels inception,"
Eesh
We sat down with Eesh and discussed details around the new season but before we get started lets get a summary of what to expect this season:
Key Details: A return to a DIY approach, garments are assembled here in Brisbane under the watchful eye of our production team, making this range the second season we have made on-shore.
Fabric: Predominantly we explore the versatile use of intricately woven New Zealand Merino Wool knit as a layer to be worn over our core products
Release Date: December, 2021
The Silhouette: Fluidity and minimal construction replaces structure this season , we use drapy knit fabric as a method to communicate this.
Edmond : Can you elaborate more on what makes the fabric selected for this season so special?
Eesh: I remember at the time, when i was doing alot of internal study around school uniforms and the relevance around tartan prints and the influence of IVY league school dressing in fashion, i stumbled across this discontinued tartan from a wholesaler who had a small batch left, i asked if he had 100+ meters available and he explained it wasn't directly available but i could try to contact this mill, in New Zealand that produced it.
He shared a contact and i actively reached out, i later found out the print had been commissioned by Marc Jacobs himself for his 2014 runway show and that the milll infact was the oldest merino mill in New Zealand.
Through promising conversations and a warm partnership, i was able to acquire my seasonal request and acquire my requirement's to complete the season.
Looking back its funny how life hits you, pursuing a topic ends up surrounding you with opportunity.
"Iconic garments are re-imagined in bold colourways and combined with luxurious natural fibre blends."
Eesh
Edmond : Can you elaborate more on what makes the fabric selected for this season so special?
Eesh: I remember at the time, when i was doing alot of internal study around school uniforms and the relevance around tartan prints and the influence of IVY league school dressing in fashion, i stumbled across this discontinued tartan from a wholesaler who had a small batch left, i asked if he had 100+ meters available and he explained it wasn't directly available but i could try to contact this mill, in New Zealand that produced it.
He shared a contact and i actively reached out, i later found out the print had been commissioned by Marc Jacobs himself for his 2014 runway show and that the milll infact was the oldest merino mill in New Zealand.
Through promising conversations and a warm partnership, i was able to acquire my seasonal request and acquire my requirement's to complete the season.
Looking back its funny how life hits you, pursuing a topic ends up surrounding you with opportunity.
"Iconic garments are re-imagined in bold colourways and combined with luxurious natural fibre blends."
Eesh
Edmond : When you mention "familiar foundational environment" what do you mean ?
Eesh: The brand was truely born out of a few friends sitting in a house, talking about how Australian menswear jsut didnt offer up enouh options to suit that "international man on the run" lifestyle we are so fond of in all things social media.
The house was an old Queenslander with pre-owned cushions and a couch, no formal dress-code for entry and alot of pondering thoughts around a communal "beug".
This season, although so much has changed since last year at Australian Fashion Week and the supportive GQ press, i wanted to really hone in on who we truelly were and where this idea and brand concept stemmed from.
I guess its fair to say all good things start among close friends
"Fluidity and minimal construction replaces structure, contrast panelling and check details overthrow utilitarian guidelines on dressing for the occasion."
Eesh
Edmond : What does "normal everyday menswear" mean to you ?
Eesh: The brand was truely born out of a few friends sitting in a house, talking about how Australian menswear jsut didnt offer up enouh options to suit that "international man on the run" lifestyle we are so fond of in all things social media.
The house was an old Queenslander with pre-owned cushions and a couch, no formal dress-code for entry and alot of pondering thoughts around a communal "beug".
"The setting channels a level of angst and aggression, deep red hues combine to channel the eagerness of youth."
Eesh
Edmond : What does "normal everyday menswear" mean to you ?
Eesh: The brand was truely born out of a few friends sitting in a house, talking about how Australian menswear jsut didnt offer up enouh options to suit that "international man on the run" lifestyle we are so fond of in all things social media.
The house was an old Queenslander with pre-owned cushions and a couch, no formal dress-code for entry and alot of pondering thoughts around a communal "beug".
"The setting channels a level of angst and aggression, deep red hues combine to channel the eagerness of youth."
Eesh
Edmond: There seems to be a reference to anger angst and the eagerness of youth, is this a personal reflection, tell us how you felt the need to convey this?
Eesh: bold colourways and combined with luxurious natural fibre blends. Fluidity and minimal construction replaces structure, contrast panelling and check details overthrow utilitarian guidelines on dressing for the occasion.
"Iconic garments are re-imagined in bold colourways and combined with luxurious natural fibre blends."
Eesh
