Roadside Rodeo

In an approach to revisit and re-imagine familiar foundational environments since the labels inception, the collection titled  "Roadside Rodeo" challenges the idea of what normal everyday menswear truely is. Iconic garments are re-imagined in bold colourways and  combined with luxurious natural fibre blends. Fluidity and minimal construction replaces structure, contrast panelling and check details overthrow utilitarian guidelines on dressing for the occasion. The setting channels a level of angst and aggression, deep red hues combine to channel the eagerness of youth.

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